In 2015, Ballymena’s town centre was introduced to a small, cuddly character who would go on to win hearts across the globe—Bertie the Bear. Commissioned by the Ballymena Business Improvement District (BID), Bertie starred in a four-minute Christmas short film that quickly became a viral sensation. What started as a local festive project soon grew into something much bigger, a story that captured the heart and soul of Ballymena and proudly placed it on the world map.
